How Lettings Agents Can Attract More Landlords
Every lettings agent is looking to attract more landlords onto their books. If you want to grow your company, you need more properties to rent and that means more property owners giving their business to you. However, it is a competitive field. How do you stand out from the crowd? What can you do to bring in new sign-ups?
Thankfully, there are a few simple tips to help make that perfect first impression, solve landlords’ problems and capture their signature. Find out how lettings agents can attract more landlords using this handy guide.
Attract More Landlords With Good Communication
We live in a world where customer service is king, but some companies forget that. How often have you enquired about a product and service with a business who hasn’t bothered to return your call or answer your question with any conviction? It happens a fair amount. How often have you persisted and ended up giving your custom to that outfit? Probably never, right?
Your first impression gives you an insight into what your future relationship with that company will be like. If a landlord is going to hand over one of the most expensive things they own - a house - they need to know they can talk to you about anything related to that property and that they will receive a full and frank response.
The landlord needs to know you will be on their side. That you will fight their corner because you care. They don’t want to feel like you think of them as a hindrance.
So follow up every lead. Return every call. Check in with them in a non-pushy way if they went away after your pitch and you haven’t heard from them for a while. These personal touches could be enough to win them over.
Solve The Landlord’s Problems
Following on from the last point, lettings agents need to be the ultimate problem solvers to attract more landlords. It is easy to forget how seemingly complicated the lettings market can be if you are not used to it. This is why new landlords will look to you as the lettings agent to guide them through.
They will come to you with questions, fears and problems which you need to reassure them about. Being able to empathise with their plight will make you seem more human than many of your competitors, and that will be exactly what they are looking for. Someone real to go to with their issues.
Spend time thinking about what it feels like on the other side of the desk. Imagine the questions you would have if you were looking to rent out a property for the first time. Note all of this down and come up with answers and ways to quell their concerns. Find the simplest way to explain the process as well as the potential pitfalls and solutions.
Unique Selling Points for Lettings Agents Looking to Attract More Landlords
Think about what your lettings agency can offer over any of your rivals in order to attract more landlords. What is your unique selling point? Maybe you are experts in the local area. If all of your staff live on your patch, you could offer a real insight into the market that helps you match properties with tenants. This gives landlords a great reason to sign up with you.
It could be that you outsource your property management to Executive Property Management solutions. You can boast about your expert, swift and professional approach to dealing with maintenance, rent collection, safety checks, admin and more. You can even use our branded option where we carry out the work under your banner and your landlords don’t even know that you have outsourced.
Maybe you can boast huge reach on your social media channels, perhaps you provide a special online portal for landlords. Anything that you do differently and better than your competitors is worth mentioning as it could be enough to convince potential landlords that they should work with you.
Keep Up to Date With the Lettings Industry News
Landlords want to know that you are as clued up as possible on the latest lettings industry news. If they ask you about the Tenant Fees Act, for example, and you don’t have the answers, they may be concerned that you might also be lagging behind on other important information that could affect them in the future.
Keep an eye on the industry press, the latest property blogs and information coming from the government. Not only does it keep you on the right side of the law and able to prepare for big changes, but it also shows new landlords that you are knowledgeable and a safe pair of hands. This reassurance can only be positive for the landlord/letting agent relationship.
Attract More Landlords and Retain Them
Not only do you need to attract more landlords, but it is in the interests of your business to retain them as well. To do this, you need to provide an exceptional service that keeps them and their tenants as happy as possible.
This means dealing with queries swiftly and effectively, as well as staying on top of maintenance issues at their properties. For help delivering this, contact Executive Property Management Solutions using the box below or by calling 0208 5757630 today.
